{"id":2,"date":"2021-04-07T03:44:14","date_gmt":"2021-04-07T03:44:14","guid":{"rendered":"http:\/\/noriasoumbou.com\/?page_id=2"},"modified":"2023-12-06T03:44:36","modified_gmt":"2023-12-06T03:44:36","slug":"buschekr-app","status":"publish","type":"page","link":"https:\/\/noriasoumbou.com\/index.php\/buschekr-app\/","title":{"rendered":"BusCheckr app"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2\" class=\"elementor elementor-2\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-1dd41e1 elementor-section-full_width elementor-section-height-min-height elementor-section-stretched elementor-section-content-top elementor-section-height-default elementor-section-items-middle\" data-id=\"1dd41e1\" data-element_type=\"section\" 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class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1385ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1385ac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fde239\" data-id=\"5fde239\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bb2769b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bb2769b\" data-element_type=\"section\" data-settings=\"{&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ea30378\" data-id=\"ea30378\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b978fc elementor-widget elementor-widget-text-editor\" data-id=\"5b978fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Role<\/h3><p>Product Designer<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3652044\" data-id=\"3652044\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-992f7ee elementor-widget elementor-widget-text-editor\" data-id=\"992f7ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Responsibilities<\/h3><p>User Research, Interaction, Visual design, Prototyping &amp; testing<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0b305a3\" data-id=\"0b305a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-243e1b2 elementor-widget elementor-widget-text-editor\" data-id=\"243e1b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Tools<\/h3><p>Figma, FigJam, Google Forms, Procreate<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-624232a elementor-widget elementor-widget-heading\" data-id=\"624232a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Overview<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fed9acb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fed9acb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e9900dd\" data-id=\"e9900dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b54f2a5 elementor-widget elementor-widget-heading\" data-id=\"b54f2a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb08c55 elementor-widget elementor-widget-text-editor\" data-id=\"bb08c55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 16px; font-style: normal; font-weight: 400;\">I was tasked with designing an app that provides clear access to transit information. This includes arrival times, stop &amp; route information, and estimated walking time to stops. Through research, analysis, ideation, and implementation, I designed the MVP (minimum viable product) with maximum functionality and accessibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c51ce8f elementor-widget elementor-widget-heading\" data-id=\"c51ce8f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Users and the Audience<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58aec7e elementor-widget elementor-widget-text-editor\" data-id=\"58aec7e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The target audience for the app was bus riders in the city, including both regular commuters and occasional riders. The app was designed to be accessible to a wide range of users, including those with limited technological proficiency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-318befd elementor-widget elementor-widget-heading\" data-id=\"318befd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Problem<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff2884b elementor-widget elementor-widget-text-editor\" data-id=\"ff2884b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Following the recent expansion of the city&#8217;s public bus system, numerous bus routes have been\u00a0added. This has caused\u00a0confusion among riders as many of these routes stop at the same bus stops. Moreover, despite the updated tracker feature, the city is unsure of how to effectively share real-time bus arrival information with riders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d162203 elementor-widget elementor-widget-heading\" data-id=\"d162203\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc4d725 elementor-widget elementor-widget-text-editor\" data-id=\"bc4d725\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p data-private=\"redact\" data-wt-guid=\"3f255bda-7202-4e79-952e-ef7596599eaa\" data-pm-slice=\"1 1 []\">BusCheckr is a streamlined bus app that informs the riders about which bus will arrive at each stop and when. It also tells them how long they have to get to the bus stop. Additionally, the app provides them with the full bus schedule and a way to pay for the bus pass.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e206c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e206c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43eaff6\" data-id=\"43eaff6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5ba9fb elementor-widget elementor-widget-heading\" data-id=\"f5ba9fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Research<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1629cd8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1629cd8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-fc09871\" data-id=\"fc09871\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54a48a2 elementor-widget elementor-widget-heading\" data-id=\"54a48a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Competitive Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa104d6 elementor-widget elementor-widget-text-editor\" data-id=\"aa104d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Using the SWOT method, I analyzed the strengths, weaknesses, opportunities, and threats of three apps; Marta, Citymapper &amp; Moovit. The purpose of this was to learn from others\u2019 mistakes and discover what features users find most helpful.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2057219 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2057219\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-04c0e24\" data-id=\"04c0e24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f543adf elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"f543adf\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/marta.jpeg\" class=\"attachment-full size-full wp-image-264\" alt=\"\" srcset=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/marta.jpeg 225w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/marta-150x150.jpeg 150w\" sizes=\"(max-width: 225px) 100vw, 225px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Marta<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b83a999 elementor-widget elementor-widget-text-editor\" data-id=\"b83a999\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>Strengths:<\/strong><\/h6>\n<ul>\n \t<li>See the schedule of buses with the expected times at each stop and map.<\/li>\n \t<li>Provides real-time information on buses and trains in the Atlanta area (alert any issue).<\/li>\n \t<li>The app offers real-time arrival information, route maps, and trip planning features.<\/li>\n \t<li>User-friendly interface that is easy to use and navigate.<\/li>\n<\/ul>\n<h6><strong>Weaknesses<\/strong><\/h6>\n<ul>\n \t<li>There is no search option for buses and stops.<\/li>\n \t<li>Interface contrast issue.<\/li>\n \t<li>Some users have reported that real-time arrival information is not always accurate.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8fed4ad\" data-id=\"8fed4ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d1d6241 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d1d6241\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"130\" height=\"28\" src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/moovit-logo-website.svg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-703\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Moovit<\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-661aec3 elementor-widget elementor-widget-text-editor\" data-id=\"661aec3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>Strengths:<\/strong><\/h6><ul><li>Location to nearest stop and bus line with estimated walking time with photo of stops.<\/li><li>Route preference &#8211; trip history<\/li><li>User-friendly interface (dark mode) that is easy to use and navigate.<\/li><li>The app provides real-time information on buses, trains, and other forms of public transportation.<\/li><li>The app allows users to set up real-time alerts for arrival times and service changes.<\/li><\/ul><h6><strong>Weaknesses<\/strong><\/h6><ul><li>Relies on user-generated content to update real-time information, which may not always be accurate.<\/li><li>The app can be a bit overwhelming to use, as it offers so much information.<\/li><li>Some users have reported that the app occasionally crashes or freezes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e2819e0\" data-id=\"e2819e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4f8d1a elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a4f8d1a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"479\" height=\"105\" src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/images.png\" class=\"attachment-full size-full wp-image-718\" alt=\"\" srcset=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/images.png 479w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/images-300x66.png 300w\" sizes=\"(max-width: 479px) 100vw, 479px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Citymapper<br><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8215f80 elementor-widget elementor-widget-text-editor\" data-id=\"8215f80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>Strengths:<\/strong><\/h6><ul><li>Lyft \/ Uber option after hours<\/li><li>Show the trip and estimated time<\/li><li>Offer accessibility in setting<\/li><li>Calendar, set places.<\/li><\/ul><h6><strong>Weaknesses<\/strong><\/h6><ul><li>Learning curve.<\/li><li>\u00a0Some users have reported that the app occasionally crashes or freezes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-20dac9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20dac9c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2b718dd\" data-id=\"2b718dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4197f5b elementor-widget elementor-widget-text-editor\" data-id=\"4197f5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Overall, all three apps have their strengths and weaknesses, and the best app for you will depend on your location and specific needs. The key takeaways from my competitive analysis were that the following features are valuable&#8230;<\/p><ul role=\"list\"><li>Provide real-time information on public transportation.<\/li><li>Maps with details.<\/li><li>Easy to use and navigate.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46ea179 elementor-widget elementor-widget-heading\" data-id=\"46ea179\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Interviews &amp; Surveys<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f57528f elementor-widget elementor-widget-text-editor\" data-id=\"f57528f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"pb-2\" data-private=\"redact\" data-wt-guid=\"58d33d10-cba0-4b20-87a7-1930b129c5a4\" data-pm-slice=\"1 1 []\">After collecting feedback from 22 bus riders through surveys and post-interviews, I gained several key insights and takeaways. While some solution ideas were strongly confirmed, the feedback also highlighted the need for another option to better address users&#8217; needs. They wished for a better way to <span class=\"issue-underline underline text-gray-darkest font-body decoration-2 underline-offset-4 transition decoration-primary-light hover:bg-primary-lightest\" data-issueid=\"26235b15-b27f-430d-a03c-359513ba2457\" data-testid=\"issue-underline:pay bus\">pay for the bus<\/span> fare. So we added it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-6848b93 elementor-widget elementor-widget-image\" data-id=\"6848b93\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/Frame-51-bus-1024x318.webp\" class=\"attachment-large size-large wp-image-709\" alt=\"\" srcset=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/Frame-51-bus-1024x318.webp 1024w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/Frame-51-bus-300x93.webp 300w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/Frame-51-bus-768x238.webp 768w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/Frame-51-bus-1536x477.webp 1536w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/Frame-51-bus.webp 1782w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e581f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e581f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c7896a\" data-id=\"4c7896a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6894f53 elementor-widget elementor-widget-heading\" data-id=\"6894f53\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Ideate<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e66fdbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e66fdbe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e692ef3\" data-id=\"e692ef3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ac3793 elementor-widget elementor-widget-heading\" data-id=\"9ac3793\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5168fe elementor-widget elementor-widget-text-editor\" data-id=\"d5168fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"pb-2\" data-private=\"redact\" data-wt-guid=\"354f6988-b399-48f0-b07f-b674a9ee9d95\" data-pm-slice=\"1 1 []\">Through a combination of quantitative and qualitative data collected from interviews and surveys, I developed two user personas &#8211; Sarah and John &#8211; to better understand and empathize with the needs and goals of my main users.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c178da elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"5c178da\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-21-at-12.10.23-AM-2-768x515.png\" alt=\"Screen Shot 2023-03-21 at 12.10.23 AM\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/03\/Screen-Shot-2023-03-21-at-12.10.38-AM-768x515.png\" alt=\"Screen Shot 2023-03-21 at 12.10.38 AM\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b6181a9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b6181a9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3929966\" data-id=\"3929966\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f2c752b elementor-widget elementor-widget-heading\" data-id=\"f2c752b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">User Stories and Flows<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-171263d elementor-widget elementor-widget-text-editor\" data-id=\"171263d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With a solid understanding of user wants and needs, I created 4 user stories to reference throughout the rest of the process.<\/p><ul role=\"list\"><li><em>As a bus rider, I want to know when my bus is arriving at the Washington &amp; State bus stop, so I can calculate how much time I have to reach the bus stop.<\/em><\/li><li><em>As a bus rider, I want to know the next bus arriving at the Washington &amp; State bus stop, so that I don\u2019t rush to the bus stop if it is not my bus.<\/em><\/li><li><em>As a bus rider, I want the ability to view future arrival times for any of the seven bus lines (serving Washington &amp; State), so that I know when my bus arrives.<\/em><\/li><li><em>As a bus rider, I want the ability to recharge my bus pass, so that I don&#8217;t worry about having exact change to pay for the bus.<\/em><\/li><\/ul><p class=\"pb-2\" data-private=\"redact\" data-wt-guid=\"be8a58b1-a02d-414c-96c8-5b40e34bbf69\" data-pm-slice=\"1 1 []\">I created 1 user flow that covered each of the 4 user stories.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca25d85 elementor-widget elementor-widget-image\" data-id=\"ca25d85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"475\" src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/bus-app-user-flow-1024x475.png\" class=\"elementor-animation-grow attachment-large size-large wp-image-219\" alt=\"\" srcset=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/bus-app-user-flow-1024x475.png 1024w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/bus-app-user-flow-300x139.png 300w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/bus-app-user-flow-768x356.png 768w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/bus-app-user-flow-1536x712.png 1536w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/bus-app-user-flow-2048x949.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10f6c7a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10f6c7a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d369f3\" data-id=\"7d369f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-336a57d elementor-widget elementor-widget-heading\" data-id=\"336a57d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Design<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b5b2bb8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5b2bb8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-41099d2\" data-id=\"41099d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e7d074 elementor-widget elementor-widget-heading\" data-id=\"7e7d074\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sketches<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef05f34 elementor-widget elementor-widget-text-editor\" data-id=\"ef05f34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"pb-2\" data-private=\"redact\" data-wt-guid=\"b4a50d17-4548-4100-ac2e-bb8ba22ca646\" data-pm-slice=\"1 1 []\">For the design process, I started out by making sketches of all the screens with all the information I wanted for each of them. It was imperative for me to build out the blueprint to better visualize the page layout. Then I built the low-fidelity wireframes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f21e80c elementor-widget elementor-widget-image\" data-id=\"f21e80c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1002\" src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/bus-app-wireframe-768x1002.png\" class=\"attachment-medium_large size-medium_large wp-image-214\" alt=\"\" srcset=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/bus-app-wireframe-768x1002.png 768w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/bus-app-wireframe-230x300.png 230w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/bus-app-wireframe-785x1024.png 785w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/bus-app-wireframe-1177x1536.png 1177w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/04\/bus-app-wireframe-1570x2048.png 1570w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-229dc9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"229dc9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-bbe2d92\" data-id=\"bbe2d92\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6de243c elementor-widget elementor-widget-heading\" data-id=\"6de243c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Low-Fidelity Wireframes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df7b828 elementor-widget elementor-widget-text-editor\" data-id=\"df7b828\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I kept the low-fidelity screens pretty basic and simple as most competitors&#8217; website layout was also simple and straight to the point.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3432a0 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"b3432a0\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/Frame-49-bus.webp\" alt=\"Bus stop and bus schedule\" \/><figcaption class=\"elementor-image-carousel-caption\">Bus stop and bus schedule<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 2\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/Frame-50-bus.webp\" alt=\"Bus pass payment\" \/><figcaption class=\"elementor-image-carousel-caption\">Bus pass payment<\/figcaption><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc266b2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fc266b2\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/www.figma.com\/proto\/y7WLzUwVm0zffEjnvmMPpJ\/thinkful---portfolio?page-id=75%3A556&#038;node-id=75-556&#038;viewport=191%2C-172%2C0.18&#038;scaling=scale-down&#038;starting-point-node-id=75%3A611&#038;show-proto-sidebar=1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View low-fidelity prototype<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86e07e elementor-widget elementor-widget-heading\" data-id=\"b86e07e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3456be elementor-widget elementor-widget-image\" data-id=\"b3456be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"472\" src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/branding-bus-768x472.webp\" class=\"attachment-medium_large size-medium_large wp-image-712\" alt=\"\" srcset=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/branding-bus-768x472.webp 768w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/branding-bus-300x184.webp 300w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/branding-bus-1024x629.webp 1024w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/branding-bus.webp 1511w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf96723 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf96723\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-65474c8\" data-id=\"65474c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-714b2ef elementor-widget elementor-widget-heading\" data-id=\"714b2ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">High-Fidelity Prototype<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d1ce3d elementor-widget elementor-widget-text-editor\" data-id=\"2d1ce3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The high<wt-ignore uuid=\"7db36fe0-7b96-453b-828e-5f6fdf48dc3d\" source=\"wt-feature-result\">&#8211;<\/wt-ignore>fidelity <wt-ignore uuid=\"fbb941f3-6485-487c-a052-94aaa9bde6ad\" source=\"wt-feature-result\">prototype initially looked exactly like<\/wt-ignore> the low-fidelity wireframes. As the work <wt-ignore uuid=\"d274698b-394c-4568-b620-56b61ed40b81\" source=\"wt-feature-result\">progressed<\/wt-ignore>, questions were posed, which led <wt-ignore uuid=\"33f1abee-a05f-4760-acfd-b1e1220d3085\" source=\"wt-feature-result\">to improvements in some screens.<\/wt-ignore><br><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7e0fd7 elementor-widget elementor-widget-image\" data-id=\"e7e0fd7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/hi-fi-bus-1024x758.webp\" class=\"attachment-large size-large wp-image-713\" alt=\"\" srcset=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/hi-fi-bus-1024x758.webp 1024w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/hi-fi-bus-300x222.webp 300w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/hi-fi-bus-768x569.webp 768w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/hi-fi-bus-1536x1137.webp 1536w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/12\/hi-fi-bus.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea43c64 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ea43c64\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md elementor-animation-float\" href=\"https:\/\/www.figma.com\/proto\/y7WLzUwVm0zffEjnvmMPpJ\/thinkful---portfolio?page-id=34%3A126&#038;node-id=123-317&#038;viewport=-948%2C-1103%2C0.21&#038;scaling=scale-down&#038;starting-point-node-id=123%3A317\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View the prototype<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-124dd61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"124dd61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ed4e82\" data-id=\"7ed4e82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-136d3d9 elementor-widget elementor-widget-heading\" data-id=\"136d3d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Testing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e8127e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8127e2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2c4a096\" data-id=\"2c4a096\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-adbcf33 elementor-widget elementor-widget-text-editor\" data-id=\"adbcf33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"pb-2\" data-private=\"redact\" data-wt-guid=\"d2295474-8ff1-487b-aff5-fa9c3298773c\" data-pm-slice=\"1 1 []\">Once I completed designing the high-fidelity screens and building its prototype, I conducted the usability test. With the feedback I received from the usability test, I made my final iterations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e42cb8 elementor-widget elementor-widget-heading\" data-id=\"7e42cb8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Usability Testing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76cf954 elementor-widget elementor-widget-text-editor\" data-id=\"76cf954\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I conducted usability tests with 5 individuals via Zoom and in person. This was an valuable part of my process.<\/p><p>The testing objectives include:<\/p><ol><li><p>Test the overall ease of app navigation\u00a0<\/p><\/li><li><p>Test if the design is consistent throughout the site<\/p><\/li><li><p>Test if users can locate the bus stop and bus arrival successfully\u00a0\u00a0<\/p><\/li><li><p>Test if users can\u00a0locate the bus schedule and view live tracking successfully\u00a0<\/p><\/li><li><p>Test if users can\u00a0buy a bus pass successfully\u00a0<\/p><\/li><li><p>Observe any difficulties or pain points<\/p><\/li><\/ol><p data-private=\"redact\" data-wt-guid=\"4cd70d5e-6ea2-496b-b8bd-6e16216783fe\" data-pm-slice=\"1 1 []\">Overall findings:\u00a03 of the testers had no issue navigating and understanding what was happening, and 2 of the testers took a few minutes to see around, but in the end, they all said it was very easy to use.<\/p><p data-private=\"redact\" data-wt-guid=\"e0a0ff9f-150c-4417-ab3f-2c36a0322cdc\">In most cases, the concern was mainly about the application missing colors and being flat, which I noticed myself as well.\u00a0<\/p><p data-private=\"redact\" data-wt-guid=\"5a2b282e-dfc8-480b-87b9-0e173532199e\">\u00a0All users completed tasks successfully without intervention. Most feedback was positive, but there were also some suggestions for adjustments that could make the website better.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8d4b501 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8d4b501\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33b8f9f\" data-id=\"33b8f9f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2299125 elementor-widget elementor-widget-heading\" data-id=\"2299125\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Takeways<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bcfe293 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bcfe293\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-a095bdf\" data-id=\"a095bdf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a80e17 elementor-widget elementor-widget-heading\" data-id=\"6a80e17\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What I learned<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35afccc elementor-widget elementor-widget-text-editor\" data-id=\"35afccc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"pb-2\" data-private=\"redact\" data-wt-guid=\"5908a9ce-17e2-4b2a-817a-a9f88a76ffe0\" data-pm-slice=\"1 1 []\">Throughout the UX process, I gained invaluable insights. Previously, my research approach was focused solely on client needs. However, I discovered that user research is crucial and should be at the core of any project, as users are at the heart of it.<\/p><p class=\"pb-2\" data-private=\"redact\" data-wt-guid=\"f3c45e11-6380-46ea-b2cb-bff3e80ea039\">I also learned the importance of feedback. Feedback helped me see what was right in front of me and allowed me to see beyond my own perspective. This allowed me to identify areas for improvement in the project design. Design is a continual learning process that requires iteration and testing. It may never feel truly finished, but this constant evolution makes it exciting.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8fcac9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8fcac9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-868db91\" data-id=\"868db91\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-24959bb elementor-widget elementor-widget-heading\" data-id=\"24959bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">More projects<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b9469e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9469e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0ec1575\" data-id=\"0ec1575\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-282d607 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"282d607\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/noriasoumbou.com\/index.php\/mobo-app\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1557\" height=\"1464\" src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/07\/mockup-4.png\" class=\"attachment-full size-full wp-image-415\" alt=\"\" srcset=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/07\/mockup-4.png 1557w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/07\/mockup-4-300x282.png 300w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/07\/mockup-4-1024x963.png 1024w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/07\/mockup-4-768x722.png 768w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/07\/mockup-4-1536x1444.png 1536w\" sizes=\"(max-width: 1557px) 100vw, 1557px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/noriasoumbou.com\/index.php\/mobo-app\/\">Mobo<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d8aaa35\" data-id=\"d8aaa35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7e1d15 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d7e1d15\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/noriasoumbou.com\/index.php\/mobo-app\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"1557\" height=\"1464\" src=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/07\/header-1.png\" class=\"attachment-full size-full wp-image-638\" alt=\"\" srcset=\"https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/07\/header-1.png 1557w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/07\/header-1-300x282.png 300w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/07\/header-1-1024x963.png 1024w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/07\/header-1-768x722.png 768w, https:\/\/noriasoumbou.com\/wp-content\/uploads\/2023\/07\/header-1-1536x1444.png 1536w\" sizes=\"(max-width: 1557px) 100vw, 1557px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/noriasoumbou.com\/index.php\/mobo-app\/\">AGA Website<\/a><\/h3><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-a846fae\" data-id=\"a846fae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Role Product Designer \u00a0 Responsibilities User Research, Interaction, Visual design, Prototyping &amp; testing Tools Figma, FigJam, Google Forms, Procreate Overview The project I was tasked with designing an app that provides clear access to transit information. This includes arrival times, stop &amp; route information, and estimated walking time to stops. Through research, analysis, ideation, and &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/noriasoumbou.com\/index.php\/buschekr-app\/\"> <span class=\"screen-reader-text\">BusCheckr app<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"elementor_header_footer","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/noriasoumbou.com\/index.php\/wp-json\/wp\/v2\/pages\/2"}],"collection":[{"href":"https:\/\/noriasoumbou.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/noriasoumbou.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/noriasoumbou.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/noriasoumbou.com\/index.php\/wp-json\/wp\/v2\/comments?post=2"}],"version-history":[{"count":146,"href":"https:\/\/noriasoumbou.com\/index.php\/wp-json\/wp\/v2\/pages\/2\/revisions"}],"predecessor-version":[{"id":722,"href":"https:\/\/noriasoumbou.com\/index.php\/wp-json\/wp\/v2\/pages\/2\/revisions\/722"}],"wp:attachment":[{"href":"https:\/\/noriasoumbou.com\/index.php\/wp-json\/wp\/v2\/media?parent=2"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}